Telkom Indonesia

State-owned enterprises have frequently been perceived as conventional and bureaucratic, which can hinder the infusion of fresh and innovative ideas from younger employees. Recognizing the importance of rejuvenating the image and effectively conveying their digital-centric initiatives to appeal to promising young talents, Telkom Indonesia embarked on a mission to revamp its recruitment website and enhance its social media presence. The aim is to shed the outdated stereotypes and embrace a more dynamic and forward-thinking identity, aligning the company with the evolving demands of the modern workforce.

This strategic initiative not only served to break free from the shackles of bureaucracy and demonstrate their readiness to engage with emerging talent, ultimately positioning themselves as attractive prospects for young professionals eager to make a meaningful impact in the digital landscape.